Apple Nears Acquisition of UC Berkeley–Backed AI Startup Prompt AI
Apple is finalizing a deal to acquire Prompt AI, a computer vision startup founded by UC Berkeley researchers. The MOVE aims to bolster Apple's HomeKit ecosystem with advanced smart home features, emphasizing privacy and on-device processing.
Prompt AI specializes in real-time object and activity recognition for home security. The acquisition, seen as an acquihire, includes key personnel and technology. Despite prior investor interest, the deal will not fully repay Prompt AI's backers.
Apple's strategy of quietly acquiring niche AI firms continues, with this purchase focused on enhancing computer vision capabilities for smart devices. The shutdown of Prompt AI's Seemour app underscores Apple's commitment to data privacy.